Case Study : Panasonic Business Case Study

Panasonic is one of the world’s largest electronics producers, with revenues of £42 billion and over 270,000 employees globally. With 25 years of experience in the telephony industry, it has an especially strong presence in the SME sector. Panasonic technology processes one out of six calls made globally.

Panasonic partnered with Content Guru (CG) to deliver the storm in Partnership with Panasonic range of communication solutions. CG is part of the Redwood Technologies Group, which has had a strong working relationship with Panasonic since 1999. With trailblazing and proven cloud-based PBX, Unified Communications (UC) and contact centre capabilities already live on the Content Guru storm platform, Panasonic was able to quickly incorporate these solutions into its solutions portfolio.


“PBX telephone systems have been and continue to be important to our business and integral to the way our business customers communicate. While Panasonic are fully committed to the customer-premise market for in house services, we are committed to developing new areas of business, and new channels and opportunities can be reached in the hosted arena. Keeping communication smooth and flexible for our customers is at the heart of our company and the functionality of the storm® platform aligns well with this mission. Cloud is an exciting and fast-growing segment of the PBX market, so it was important that our new package should offer the fullest and best range of services, giving businesses an array of cutting-edge telephony options.”

Bob Mercer, Group Manager Communications Business Unit at Panasonic System Communications Europe


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