Case Study : Auto Trader
storm serves as the basis for Call Tracker™, the communications element of the Dealer Portal. Content Guru developed a bespoke interface for Auto Trader, providing them with an out-of-the-box solution that could be sold on to dealers as part of their service wrap. Call Tracker gives dealers access to a set of tools for optimizing lead conversion and campaign effectiveness. Missed call alerts by SMS and email help to ensure that dealers never miss a lead in a highly competitive environment
“Through the Call Tracker™ product, we are able to give our dealers a valuable tool to help them to convert more leads to sales, while also helping them to see clear evidence of the response that Auto Trader generates as an advertising provider. It’s an easy to use, out of the box solution so requires minimal effort to get a dealer up and running. storm® is a secure and stable platform, so we can be confident in what we are recommending to our customers.”
Polly Littlewood, Manager —Intelligence Products, Trader Media Group
Missed call alerts by SMS and email ensure that dealers can always respond to leads immediately, improving conversion rates and preventing them from losing business to the competition.
storm® provides real-time & historical reporting, enabling dealers to assess campaigns and allocate marketing budget accordingly, helping Auto Trader to show dealers a clear ROI.
Integration with Google Maps enables dealers to view the distribution of leads in a given area and discover which local campaigns are most effective, optimizing marketing effectiveness.
storm provides a single platform for non-geographic and local numbers, helping dealers see the true source of leads and tying in with Auto Trader’s next-generation mobile servic