A Bracknell business that runs an interactive communications platform company, has outperformed hundreds of entrepreneurs and been named a Regional Winner in the 2008 HSBC Start-Up Stars Awards.

The national contest, now in its eighth year, is designed to seek out the most promising start-up businesses in the UK.

Content Guru, which was started two years and eight months ago, is now hoping to scoop the top title and to walk away with a cheque for £50,000, courtesy of HSBC.

Formed in December 2005, Content Guru operates Europe’s largest mass interactive communications platform, STORM.

The business combines creativity and technical expertise to offer a range of services and applications including the processing of TV competition entries and votes, the delivery of consumer digital marketing campaigns to mobile phones and mass messaging for businesses and government agencies.

Working across the full range of communications media, Content Guru can coordinate campaigns using phone calls, SMS text messaging, mobile internet and mobile video applications, as well as providing full customer relations management.

An example of the company’s ability of offer new and better solutions to old problems is its guarantee that anyone calling a Content Guru number after a competition or vote has been closed will not be charged for the call and will receive a free message informing them of the fact.

Content Guru’s STORM platform is jointly owned by Cable & Wireless, providing vital operational and marketing support and allowing the innovative company to pioneer its ‘’disruptive technology’’ ideas. Its founders have extensive experience in mass consumer interaction while the workforce is made up of a new generation of technologically-minded, creative graduates.

Together, it makes a powerful package that is propelling the business rapidly forwards. Its clients include major blue chip companies such as the BBC, Sky, ASDA and Puma, turnover is rising stratospherically and its founders believe that the ability to communicate with millions of consumers one a one-to-one basis, all at the same time, will ensure its long-term success.

Content Guru is one of 10 companies battling it out to represent the South East region in the National Finals. Their entry will now be considered by the national judging panel who will select the UK’’s top 10 start-up businesses to come to London and convince them why they should be named the ‘’Start-Up Star 2008’’.

The overall Winner will be revealed at a black-tie gala dinner at London’s Dorchester Hotel on 29th October.

A cheque for £5,000 will also be presented to the business scooping the Green Award, demonstrating they are putting the environment at the top of their business agenda.

As official supporter of the Awards, Google will be offering £5,000 of AdWords and a visit to their London office as a prize to both the National Winner and the Green Award Winner. Each of the runners-up will receive £2,500 of AdWords.

Huw Morgan, HSBC’s Head of Business Banking, said: "Last year HSBC helped more than 130,000 new businesses get started, that’’s one every four minutes, so we understand what it takes to set up a new venture and go it alone.

"We hope the success of Content Guru in this year’s HSBC Start-Up Stars Awards will help it go from strength to strength, as well as prove to other budding entrepreneurs that business dreams really can be turned into reality."

For information on how to get a business off the ground, would-be entrepreneurs can go to HSBC’s Knowledge Centre at or they can obtain a copy of HSBC’’s free Starting a Business pack by calling 0800 328 4912* or visiting an HSBC branch.

*For more information, please call Charlotte Bajorinas or Claire Abercrombie at Aspect Communications on 020 8673 2020 / 07790 010509

* Textphone 1800 10800 028 3516. Lines are open 8am to 10pm every day (excluding Christmas Day, Boxing Day and New Year’’s Day). Communications may be monitored and/or recorded.

August 12, 2008
Category: News