O2 is one of Germany’s leading mobile perators, offering a full range of mobile, broadband and content services. Combined with parent company Telefónica, the joint entity is the world’s largest telecom operator outside of China, with more than 212 million customers.
The company is continually developing new products and services to grow its customer base. In 2007, O2 in Germany saw its most successful Q3 in terms of new subscribers, as a direct result of new initiatives and propositions.
One of the most recent initiatives set up by O2 (Germany) Service GmbH is a mobile phone credit recharging service, developed for new brand FONIC, which distributes its services via different sales channels (e. g. supermarkets).
The FONIC service runs on Redwood’s award-winning IVR platform and allows customers to top up their mobile phone by dialling a dedicated short code and following the simple instructions on the IVR prompt menu. After confirming their choice of credit, the top-up is initiated and the respective charge is made to the customer’s bank account. FONIC customers are also able to send an SMS to the same dedicated short code, in order to automate a top-up of €10. Top-ups are confirmed with a notification SMS.
The service has proven to be hugely popular, attracting more than 200,000 customers since its launch in September.
The Redwood IVR system is one of the most fully- featured systems available. The current version has been in continuous development for the past twelve years and is used by some of the world’s largest carriers.
Combining the crucial elements of an IVR system with easy-to-use application development tools, the system provides the widest range of technical options for many other IVR features, such as airline flight arrival information, sales order processing and telephone banking.