RedCMS™ – Web Content Management System
A key challenge to anyone offering a website is to ensure that content is updated regularly in order to keep users interested in the services on offer. In order to service this requirement Redwood has launched its dynamic Content Management System, RedCMS™, empowering users to change specific pages or entire sites rapidly and efficiently. The system mirrors the target website, utilising a series of user-friendly layout menus, and therefore requires no extensive training. Administrators can navigate to each area or page of their website in RedCMS just as easily as if they were surfing the web, updating content by simple use of word-processing skills.
In addition to content updates, RedCMS enables users to manage data services, such as document management and member registration. Where necessary, the system can be integrated with Redwood’s rapid message dissemination service, RedAlert™, for instant notification upon submission of new data or user generated content. With built-in web analysis it is also possible to monitor website activity and measure visitor response in order to gauge the effect of content updates and layout alterations.
RedCMS can be used to manage corporate websites or any other content driven web enterprises, and gives full control to clients for both commercial and data protection purposes. By eliminating the need for outsourced or external web support, RedCMS not only saves money, but also allows users to make instant changes to their website when required.
RedCMS was originally developed as an internal application to manage the Redwood website. However, with the addition of features from the RedResponse® web-based, self-provisioning interface for voice and SMS applications, it was transformed into a powerful tool for cross-media, self-service operation.
With the option to integrate with payment systems such as PRS, MO/MT Billing, short codes and banking integration, RedCMS now offers a host of additional features and services, and along with it, new means of revenue generation. Incorporated with IVR and third party bespoke XML web services, the system can also offer exciting and innovative features to attract new visitors and enhance the customer experience.
