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RedNews Winter 2017/18 is Now Available!

rednews winterThe latest edition of RedNews takes a look back at the Redwood Technologies Group’s top stories from Winter 2017/18.

In the last quarter, the Redwood Technologies Group received a £25 million investment from SEP. Meanwhile, Content Guru B.V. deployed two storm® cloud contact centre solutions in the Netherlands, helping to improve customer experience for integrated security provider, G4S, and home installation technology provider, Feenstra.

This edition’s technology focus shines a spotlight on Facebook integration within the storm DTA®, while the case study provides an insight into how the storm platform has transformed the NHS 111 service in London.

There are also stories about the recent CSR work that the Group has been involved in, as well as an interview with Richard Manthorpe, who was recently promoted to the role of Product Director.

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The Megabuyte Interview: Martin Taylor

Redwood Technologies Group co-founder and CMO, Martin Taylor, was recently interviewed by technology research provider, Megabuyte. In the interview, he discusses the history and values of the Redwood Technologies Group, as well as its plans for the future.


Megabuyte is an independent research provider servicing the UK’s leading technology sector investors, advisers and CXOs, enabling them to identify, benchmark and monitor UK mid-market technology companies of relevance to them.

In 2017, the Redwood Technologies Group was listed as the 13th best performing mid-market technology company by Megabuyte in its annual Megabuyte50 private company scorecard rankings.

You can read the interview on Megabuyte’s website.

Rakuten Communications & Content Guru Announce Strategic Partnership

Rakuten Communications, a subsidiary of global innovation leader Rakuten Inc., headquartered in Tokyo, and cloud communications specialist, Content Guru Ltd., have entered into a strategic partnership to deliver connect storm cloud contact centre solutions into the Japanese market.

connect storm will support the multi-award-winning portfolio of storm® applications and will target the rapidly-growing Japanese cloud contact centre market, which is set to rise to 39% of overall contact centre seats in the country by 20201. It will be launched at the TechMatrix CRM Forum in Tokyo on 23rd February 2018, with Content Guru also opening a Tokyo office during Q1/2018 to support the partnership.


“We anticipate that, by leveraging storm’s capabilities and Rakuten Communications’ best-in-class services, many contact centres will benefit from improved customer experience and workforce productivity,” said Yasufumi Hirai, Representative Director and Chairman, CEO of Rakuten Communications. “We look forward to combining our AI capabilities with Content Guru’s experience to deliver contact centre solutions to our more than one thousand customers.”

Sean Taylor, Global CEO at Content Guru, added: “Asia-Pac is a critical region in our global expansion strategy and its cloud contact centre market is seeing impressive growth. We’re delighted to enter into an exciting partnership with Rakuten, and are convinced that our shared cultural values and ambitions will drive tremendous success.”


connect storm enables businesses to more effectively communicate with their customers through channels such as SMS, web chat, email, voice and social media, unified within a single interface for contact centre agents. The platform also integrates with hundreds of third-party CRM, WFO, and ERP systems, and scales to handle any concurrent demand in contact.

1 MIC Lab, Cloud CRM Market Forecast, 2017

Photo: Yasufumi Hirai & Sean Taylor

About Content Guru

Content Guru is a leading provider of cloud communication solutions, delivering omni-channel cloud contact centre and customer engagement services through the storm platform. storm powers hundreds of the world’s largest organisations in sectors ranging from utilities and travel to government and finance, including G4S, Serco, National Rail Enquiries, and the UK’s National Health Service.

About Rakuten Communications

Rakuten Communications, subsidiary of global innovation leader Rakuten Inc., is an Information and Communications Technology company that strives to create new value for a digital society. In addition to existing fixed-line communication services including IP phone, Myline and internet connection services, the company offers mobile and cloud solutions to position its customers for a digital future. Rakuten Communications aims to expand by developing the potential of IP platforms, across voice, data, media and applications. For more information click here.

Redwood Technologies to Exhibit at CCW Berlin

Leading cloud communications technology provider, Redwood Technologies GmbH, will exhibit at CCW from 27 February to 1 March 2018 at the Estrel Congress Center in Berlin.

Now in its 20th year, CCW showcases innovative solutions and new developments in the customer experience space. The focus of the show in 2018 is on the future of customer service, including emerging technologies such as Artificial Intelligence (AI), bots, and Virtual Reality.


The event will kick off with an Innovation Day on Monday 26 February, where delegates will be able to attend a number of keynote speeches and workshops on a variety of themes, including disruption and AI in customer service. The exhibition itself begins on Tuesday 27 February and around 8000 delegates are expected to attend.

Redwood Technologies will be demonstrating its multi-award-winning storm® cloud communications platform at stand A10/B13. Delegates will be able to order complementary smoothies via the multi-channel storm BAR™. The BAR enables visitors to use storm’s powerful multi-channel capabilities and intelligent routing algorithms to order drinks via SMS, email, and web form, with orders showing on a real-time VIEW™ reporting dashboard above the bar.

Wolfgang Hellmanzik, Country Manager (DACH) at Redwood Technologies GmbH, commented:
“We are delighted to be attending one of the biggest events in the European contact centre space, as we continue to expand Redwood’s presence and demonstrate the benefits of cloud to a growing German marketplace. I am looking forward to showcasing the flexibility of the platform with the, now legendary, storm BAR!”

Redwood Technologies Group Certified by Cyber Essentials

Redwood Technologies Group, comprising communications technology innovator Redwood Technologies and cloud contact centre provider Content Guru, has achieved certification from Cyber Essentials, a government-backed scheme that protects businesses from cyber attacks.


Run in association with the National Cyber Security Centre, Cyber Essentials is a scheme designed to help organisations in the UK to improve their defences and publicly demonstrate their commitment to cyber security. Focusing on the most common internet-based threats, including hacking, phishing, and password guessing, the scheme guarantees that an organisation has the IT security controls in place to address and prevent cyber threats.

Redwood Technologies Group was awarded the certification on 23 January 2018 by accreditor NCC Group, confirming that the Group has a clear picture of its cyber security risks and has the measures in place to avoid common attacks.

Gary Cheetham, Chief Information Security Officer at the Redwood Technologies Group, commented:
“This is an important step in maturing our cyber security and will give our customers confidence that we take cyber security seriously, as well as reassuring them that their data is adequately protected. This will sit alongside our existing ISO 27001, ISO 9001, ISO 14001 and Level 1 PCI DSS accreditations.” 

Berkshire Technology Entrepreneur Named as Deputy Lieutenant

Sean Taylor, the co-founder of award-winning Bracknell-based international technology business, Redwood Technologies Group, has been appointed a Deputy Lieutenant of the Royal County of Berkshire. He is one of seven new Deputy Lieutenants to have been unveiled this month in a gazetted announcement by the County’s Lord Lieutenant, Mr James Puxley.

The Lord Lieutenant is The Queen’s representative in Berkshire, receiving members of the Royal Family on official business, and also representing Her Majesty at ceremonial events. Deputy Lieutenants assist the Lord Lieutenant with his duties throughout the year.

Sean Taylor (left) receiving the Queen’s Award for ‘Enterprise: Innovation’ from The Lord Lieutenant for the Royal County of Berkshire, James Puxley in May 2016

Mr Taylor serves with numerous charitable and voluntary organisations, including as a Trustee of Berkshire Community Foundation (BCF), which has administered his company’s own charitable funds for many years. He established and leads the BCF’s Business Philanthropy Club, organising and encouraging community participation and funding from Berkshire’s corporate residents. Mr Taylor also chairs the Pride of Bracknell Forest Awards, of which Redwood Technologies Group is the primary organiser and sponsor. Having represented Berkshire at national level in cross-country running as a teenager, he is now President of Bracknell Athletics Club.

Mr Taylor comments: “I am most honoured by this appointment. Berkshire is a wonderful place to live and raise a family, and has proven an excellent location to form and grow a business. One of the most inspiring things about this area is its strong sense of underlying community spirit, and I have been fortunate enough to be able to benefit from and support this.”

Redwood Technologies Group 2017 Company Roundup

The Redwood Technologies Group, comprising communications technology innovator Redwood Technologies and cloud contact centre provider Content Guru, reports its most successful year to date in 2017. Achievements in international expansion and client development led to 30% revenue growth, in addition to a 30% increase in Group headcount.


2017 saw the Group’s best ever year for award wins, with both sister companies receiving accolades.

Content Guru’s healthcare solution, deployed with Healthy London Partnership for NHS 111, received accolades at both the UK Cloud and IT Europa Awards in March. The healthcare solution, which has delivered a range of mission-critical communications integration capabilities and adaptive intelligent automation, was also recognised at the Computing Digital Technology Leaders Awards in July, taking home the ‘Best Public Sector Digital Project’ Award.

October saw the Redwood Technologies Group ranked as one of the top 20 cloud companies in the UK by Clearwater International’s Cloudex Awards, which recognise and profile emerging independently-owned companies within the UK cloud industry.

Analyst Recognition

Leading market analyst, Gartner, positioned Content Guru as a ‘challenger’ in its 2017 Magic Quadrant for Contact Center as a Service, Western Europe, for the third year in a row. This was followed by recognition from US-based industry analyst, DMG Consulting LLC. DMG featured Content Guru as one of the world’s leading contact centre vendors in the 2017-2018 Cloud-Based Contact Center Infrastructure Market Report.

In the UK, the Redwood Technologies Group was ranked as the 13th best performing mid-market technology company in the annual Megabuyte50 private company scorecard rankings. Run by independent research provider Megabuyte, Megabuyte50 ranks the UK’s best-performing, privately-owned technology companies and recognises individual excellence across a number of different categories.


The Group continued to develop its strategic partnerships in 2017, with a view to increasing its international presence and depth of product offering.

In January, Content Guru announced a global partnership with Verint, in which Verint’s leading workforce optimisation and speech analytics technology became an integrated part of the storm® customer engagement suite. This was followed by a partnership with international public services provider Serco, which saw Serco begin to deliver storm services to its public sector customers, enabling them to implement the Citizen Engagement Hub™.

In the second half of the year, Content Guru joined forces with global Business Process Outsourcer, Webhelp. The relationship saw storm integrate with Webhelp’s clients’ Customer Relationship Management (CRM), Workforce Management (WFM), and Enterprise Resource Planning (ERP) systems to create market-leading omni-channel cloud contact centre capabilities at scale. 2017 drew to a close with a new partnership formed between Content Guru and Rakuten, the leading Japanese e-commerce and internet provider. The relationship will see Content Guru acquire a support office in Tokyo and both companies deploy a new cloud platform across the Asia-Pac region.

In addition to the new relationships formed in 2017, Content Guru also renewed its partnership with KPN, the market leader in Dutch telecommunications, for another five-year period. Since 2012, the storm platform has been KPN’s cloud contact centre solution of choice across the Benelux region, delivering a signature blend of highly-scalable, omni-channel contact routing and communications services. Through the partnership, some 100 clients now use the platform in the region, including world-leading brands such as Chubb, Fleurop Interflora, and Sodexo.


June saw the Redwood Technologies Group launch its new product, storm Customer Knowledge System™ (CKS™), at the Call Center Week Conference and Expo in Las Vegas. CKS is a lightweight CRM, ticketing, and case management system that enables organisations to gain a 360-degree view of their customers. The system was designed to address the gap in the marketplace for organisations looking for a lightweight CRM at a cost-effective price, unified within their omni-channel communications estate. CKS can also act as an overlay solution, connecting to multiple third-party CRM and case management systems within a unified desktop.


The Group welcomed an influx of new colleagues in 2017, with the overall Group headcount increasing by a third.

Long-term colleagues Mush Rahman and Richard Manthorpe continued their career progression with a promotion from the role of Senior Project Manager to Operations Director and Product Director respectively. December saw Ed Winfield join Content Guru as the new UK Sales Director. Having previously worked as Head of Customer Accounts (Northern Europe) at Vodafone, Ed will now take responsibility over developing the Group’s presence and customer base in the UK.

About the Redwood Technologies Group

The Redwood Technologies Group is a global, multi-award-winning communications technology provider, delivering cutting-edge cloud communications and customer engagement services through a variety of delivery methods, including the storm platform. Hundreds of the world’s largest organisations are powered by storm, in sectors ranging from government and finance to travel and utilities.

For press enquiries, please contact:
Madeleine Keenan,, +44 (0)344 852 351

Redwood Technologies Group Storms into the Cloud Elite

Redwood Technologies Group has been ranked as one of the top 20 cloud companies in the UK by Clearwater International’s Cloudex Awards. The Group consists of founding member Redwood Technologies, which specialises in research and development, and its sister company, cloud services provider Content Guru.

Clearwater International launched the Cloudex Awards in 2013 as a way to recognise and profile emerging independently-owned companies within the UK cloud industry. As part of the shortlisting phase, a panel of industry experts select 20 companies, followed by three finalists and a ‘One to Watch’.

The selection criteria consists of an in-depth analysis of each company to scrutinise its innovativeness, position in local and global markets and its products. The panel also consider the company’s growth trajectory and financial performance.

The winners will be announced at the Cloudex Awards Ceremony on 9th November at The Blind Spot in Central London, where the industry’s top-ranked companies will come together to celebrate the progression within cloud technology development in the UK.

Martin Taylor, CMO of Redwood Technologies Group, commented:

“Redwood Technologies has developed communications technology for nearly twenty-five years now, and we were able to go-to-market early with cloud contact centre capabilities through Content Guru back in 2005.  It’s great to see that the innovation of our technology, and the edge that this heritage gives us, are being recognised. It should be a great night on the 9th”.

Brittelstand Stands Strong with 2017 Symposium

Wednesday 20th September 2017 saw business leaders from across the Thames Valley region converge at the second annual Brittelstand Symposium, held at Henley Business School, Oxfordshire. The day-long event focused on the most pressing issues which face the UK’s medium-sized businesses, including the topic of Brexit.


The name Brittelstand derives from the German Mittelstand, those medium-sized businesses that form the backbone of Germany’s economy. The British Mittelstand, or Brittelstand, comprises 33,000 job-creating businesses that have a huge impact on the UK economy, creating more jobs more than small or large businesses.

Organised by Biz Utd, the event provided an opportunity for delegates from medium-sized enterprises to learn from prominent business and policy figures, including speakers from the CBI and the British government, as well to take part in a number of interactive panel and breakout sessions run by individuals from leading wealth-creating businesses.

Read the full story on the Content Guru website.

Redwood Technologies Group in Mega Mission to Malaysia

The Redwood Technologies Group, a global solutions leader in innovative communications and cloud customer engagement, expands its reach into South East Asia next month, as it takes part in the UK Mega Technology Mission to Malaysia from 9th-11th October 2017.


The Mega Technology Mission, organised by the British government’s Department for International Trade (DIT), provides a prestigious platform for selected UK technology businesses to make high-level Malaysian contacts within a diplomatic framework. Invited Malaysian government and large corporate leaders will gain privileged access to the Best of British Technology, and to some of the world’s leading ICT innovators.

The Mega Technology Mission event will be spread across three days and two cities, with the first and second days spent in Kuala Lumpur and the third in Johor Bahru, which lies opposite Singapore in the far south of Peninsular Malaysia.

Martin Taylor, co-founder and Global CMO of the Redwood Technologies Group comments:

“The Redwood Technologies Group designs and delivers world-beating cloud and high-security communications that transform the way major corporate and governmental organisations operate and interact. We’re delighted to have been asked to support the UK government in this important export promotion event. I began my career living and working in Kuala Lumpur and I look forward to returning there to showcase our technology and, hopefully, meet a number of future business partners in this key Asian market.”